Avicenna Direct Care
True care partnerships
24/7 access to your physicians via visits, phone, video or text
30 to 60-minute appointments
We (Drs. Lubna Malik, a Board-certified pediatrician, and Bilal Mannan, a Board-certified internist), have founded Avicenna Direct Care in order to practice medicine the best way we know how.
We have always believed strongly in the doctor-patient relationship, but it is being eroded. Health systems and insurance companies have somehow come in the middle. The personal relationship that used to be based on trust and healing is now about numbers and metrics.
Physicians in our group want to focus on our patients’ health and wellbeing, and on lasting relationships. When our concern is not whether insurance companies will authorize a test, a medication or a procedure, we are able to advocate more effectively for our patients’ health. The clinic model that best reflects this philosophy is the “direct primary care” (DPC) model.
In this type of primary care practice, we charge an affordable monthly fee that covers unlimited visits and routine services (annual labs and tests). We have negotiated discounted prices for lab tests and procedures. Our patients are advised to maintain some form of medical cost-sharing (Sedera Health offers a discounted plan for our members) or insurance for surgery, hospitalization and other larger medical needs.
In this way, we benefit by not having to deal with insurance companies and avoiding administrative costs and passing on these time and monetary savings directly to you. But most of all, you benefit from having personal physicians who are the best advocate for you and your family’s health and wellbeing.
Lehigh Valley is our home and we want to share our knowledge and skills with our neighbors. We would love for you to schedule a visit to help you decide if our practice is right for you. We hope to meet you soon.
Two Physicians, One Mission
Dr. Lubna Malik is a Board-Certified pediatrician. After graduating from SUNY Stony Brook with a BA in Biology, she earned her MD from St. George’s University in Grenada. Dr. Malik completed a pediatric residency at Goryeb Children’s Hospital in Morristown, NJ, a leading children’s hospital in Northern New Jersey.
After taking time away from practice as a mother of three, Dr. Malik looks forward to building a strong professional relationship with patients and families without the time constraints of traditional practice. She sees patients from birth through adolescence and helps provide a seamless transition to adult medicine.
Coming from a minority background, Dr. Malik is well-equipped to navigate cultural nuances. She is fluent in Urdu/Hindi and Punjabi. In her spare time, Dr. Malik loves reading fiction, spending time with family and traveling to historical sites. Please ask her what adventure she’s looking forward to next!
Dr. Bilal Mannan is a Board-Certified internal medicine specialist (internist), a primary care physician who focuses on adults.
Dr. Mannan started pre-medical sciences at Virginia Commonwealth University, where he also worked in an oncology laboratory at the School of Medicine. He subsequently transferred to the pre-medical curriculum at St. George’s University, where he went on to complete his MD. He subsequently interned at SUNY Buffalo and completed residency at the Hofstra North Shore-LIJ Health System.
During his residency, Dr. Mannan received proficiency in Critical Care Ultrasonography (bedside ultrasound and related procedures), in which he often trained other residents.
After graduating from his residency, Dr. Mannan served as a teaching hospitalist, first at the Northwell Health System in New York, and then at the Lehigh Valley Health Network in Allentown, Pennsylvania. Dr. Mannan has been practicing as an inpatient acute care physician, caring for hospitalized patients in the Lehigh Valley.
Dr. Mannan has international emergency relief experience in the Philippines. In addition to English, Dr. Mannan speaks Hindi, Punjabi, and Urdu. In his spare time, he likes to travel and is often found running or biking around Lehigh Valley. Follow him on Instagram.
Drs. Malik and Mannan, who are married, share a mission to provide the best possible care, based on patients’ outcomes rather than finances.
Bilal Mannan, MD
Lubna Malik, MD